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Meet the Gorilla:
The Story Behind Our New Mascot
Heads up… there’s a new mascot swinging through the Frisia universe! Have you already spotted our gorilla on social media, packaging, or at one of our events? In this blog, we’ll tell you the story behind our new mascot and why this bold, playful, and rebellious gorilla is now the new face of Frisia.
Why a gorilla?
Admittedly: the world is full of mascots, but only a few truly stick. We were looking for a character that perfectly reflects who Frisia is today: colourful, rebellious, playful and warm at the same time. Someone who embraces those little moments when you think, “Why not?” That’s what we call “The Sweet Life”. ☝️
Enter: the gorilla. He challenges you to show your true colours, to have fun, and to not take life too seriously. He’s a ‘gentle giant’, just like us at Frisia: bold, but always with a smile.
He’s powerful without being distant. Tough, yet with a soft look. Confident and grounded, yet curious and playful. He invites you to stand out: more colourful, more cheerful, more you. He’s all about choosing joy, no matter what others might think.
In short: our new gorilla embodies everything we want our brand to represent: spontaneous, rebellious, and yet warm and inviting. A friend who reminds you that life is already serious enough… so why not colour outside the lines once in a while?
The Creative
Process
Designing our mascot was not a typical branding exercise. We wanted to create a character that feels alive. Not just visually appealing, but full of attitude, ready to express energy, personality, and authenticity.
The first sketches were rough and playful. Layer by layer, our gorilla evolved from anonymous doodles into a true 3D icon. With his big eyes, soft expression, and colourful details, he now visually embodies our “Dare to live the sweet life” philosophy. What a journey it’s been ❤️
The Face of #DareToLiveTheSweetLife
Our gorilla is more than just cute packaging material. He stands for freedom, self-expression, and the courage to be unapologetically yourself. He’s a playful reminder that life isn’t black and white: it’s pastel pink, sky blue, and lemon yellow. A life where you’re free to play, experiment, and enjoy. He’s your companion in #DareToLiveTheSweetLife. Because that’s what it’s really about: making life just a little sweeter. Sometimes with a piece of candy. Sometimes by simply being you.
📸 Spot him, tag him, share him
From now on, our gorilla is your reminder that life is better with a little extra colour and fun. See him somewhere? Tag us on social media with #DareToLiveTheSweetLife, and who knows, your content might be featured on our socials soon! 😏
