{"id":2850,"date":"2025-09-08T08:31:37","date_gmt":"2025-09-08T08:31:37","guid":{"rendered":"https:\/\/my-frisia.com\/meet-de-gorilla-het-verhaal-achter-onze-nieuwe-mascotte\/"},"modified":"2026-10-14T14:54:24","modified_gmt":"2026-10-14T14:54:24","slug":"meet-de-gorilla-het-verhaal-achter-onze-nieuwe-mascotte","status":"publish","type":"post","link":"https:\/\/my-frisia.com\/nl\/meet-de-gorilla-het-verhaal-achter-onze-nieuwe-mascotte\/","title":{"rendered":"Meet de gorilla: het verhaal achter onze nieuwe mascotte"},"content":{"rendered":"[vc_row type=”full_width_background” full_screen_row_position=”middle” column_margin=”default” equal_height=”yes” content_placement=”middle” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” bg_image=”1739″ bg_image_type=”default” bg_position=”center center” background_image_loading=”default” bg_repeat=”no-repeat” scene_position=”center” top_padding=”450px” constrain_group_1=”yes” bottom_padding=”450px” left_padding_desktop=”15%” constrain_group_2=”yes” right_padding_desktop=”15%” top_padding_tablet=”200px” constrain_group_3=”yes” bottom_padding_tablet=”200px” text_color=”light” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” zindex=”500″ row_position_desktop=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” gradient_type=”default” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” flex_gap_desktop=”10px” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/2″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”default” gradient_type=”default”][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” flex_gap_desktop=”10px” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/2″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text css=”.vc_custom_1760003452719{padding-top: 5px !important;padding-right: 25px !important;padding-bottom: 5px !important;padding-left: 25px !important;background-color: #1E73BE !important;}” text_direction=”default” el_class=”plan-card__head”]\n

BLOG<\/h2>\n[\/vc_column_text][vc_column_text css=”” text_direction=”default”]\n

Meet the Gorilla:
\nhet verhaal achter onze nieuwe mascotte<\/h1>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”full_width_background” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” bg_image=”2484″ bg_image_type=”default” bg_position=”center top” background_image_loading=”default” bg_repeat=”no-repeat” scene_position=”center” top_padding=”10%” bottom_padding=”15%” left_padding_desktop=”15%” constrain_group_2=”yes” right_padding_desktop=”15%” top_padding_phone=”150px” bottom_padding_phone=”180px” left_padding_phone=”0px” constrain_group_6=”yes” right_padding_phone=”0px” bottom_margin=”-80px” bottom_margin_phone=”-110px” translate_y=”-80px” translate_y_phone=”-110px” text_color=”light” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” zindex=”600″ row_position_desktop=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” gradient_type=”default” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” flex_gap_desktop=”10px” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”default” gradient_type=”default”][vc_column_text css=”” text_direction=”default”]Opgelet\u2026 er slingert een nieuwe mascotte <\/strong>rond in het Frisia-universum! Heb je onze gorilla al gespot op social media, verpakkingen of tijdens een event? In deze blog vertellen we je het verhaal achter onze nieuwe mascotte, en waarom deze speelse en rebelse gorilla het nieuwe gezicht van Frisia is geworden.[\/vc_column_text][vc_column_text css=”” text_direction=”default”]\n

Waarom een gorilla?<\/h1>\n[\/vc_column_text][vc_row_inner column_margin=”60px” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” flex_gap_desktop=”10px” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/2″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text css=”” text_direction=”default”]Toegegeven: er zijn massa\u2019s mascottes in de wereld, maar weinigen die echt blijven plakken. Wij zochten een figuur die perfect past bij wie Frisia vandaag is: kleurrijk, rebels, speels en tegelijk warm. Iemand die de kleine momenten omarmt waarop je denkt: \u201cWaarom ook niet?\u201d. The Sweet Life<\/strong>, noemen wij dat. \u261d\ufe0f <\/p>\n

Zo kwamen we uit bij onze gorilla! Hij daagt je uit om kleur te bekennen, plezier te maken, en de wereld niet te serieus te nemen. Hij is een ‘gentle giant’<\/strong>, net zoals wij met Frisia bold willen zijn, maar altijd met een glimlach.[\/vc_column_text][\/vc_column_inner][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” flex_gap_desktop=”10px” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/2″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text css=”” text_direction=”default”]Hij is krachtig, zonder afstandelijk te zijn. Stoer, maar met een zachte uitstraling. Hij staat stevig in zijn schoenen, maar is tegelijk speels en nieuwsgierig. Hij wil je uitdagen om anders te zijn: kleurrijker, vrolijker, meer jezelf. Hij staat voor het durven kiezen voor plezier, zonder je iets aan te trekken van wat anderen denken. <\/p>\n

In conclusion: onze nieuwe gorilla belichaamt alles wat we met ons merk willen uitstralen: spontaan, rebels en toch warm en uitnodigend. Een vriend die je herinnert aan het feit dat het leven al serieus genoeg is; dus waarom zou je niet af en toe buiten de lijntjes kleuren?[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row type=”full_width_content” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” bg_image=”1832″ bg_image_phone=”1827″ bg_image_type=”default” bg_position=”center top” background_image_loading=”default” bg_repeat=”no-repeat” scene_position=”center” bottom_margin=”-220px” bottom_margin_tablet=”-110px” bottom_margin_phone=”-76px” translate_y=”-220px” translate_y_tablet=”-110px” translate_y_phone=”-76px” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” zindex=”700″ row_position_desktop=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” id=”ufo” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” gradient_type=”default” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” flex_gap_desktop=”10px” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][divider line_type=”No Line” custom_height=”1000px” custom_height_phone=”300px”][\/vc_column][\/vc_row][vc_row type=”full_width_background” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” bg_image=”2484″ bg_image_phone=”1439″ bg_image_type=”default” bg_position=”center center” background_image_loading=”default” bg_repeat=”no-repeat” scene_position=”center” top_padding=”8%” bottom_padding=”13%” left_padding_desktop=”14%” constrain_group_2=”yes” right_padding_desktop=”14%” top_padding_phone=”150px” bottom_padding_phone=”180px” left_padding_phone=”0px” constrain_group_6=”yes” right_padding_phone=”0px” bottom_margin=”-220px” bottom_margin_phone=”0px” translate_y=”-220px” translate_y_phone=”0px” text_color=”light” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” zindex=”800″ row_position_desktop=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” gradient_type=”default” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” flex_gap_desktop=”10px” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”default” gradient_type=”default”][vc_row_inner column_margin=”60px” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” flex_gap_desktop=”10px” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/2″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text css=”” text_direction=”default”]\n

Het creatieve
\nproces
<\/h1>\n[\/vc_column_text][vc_column_text css=”” text_direction=”default”]Het ontwerpen van onze mascotte was geen klassieke branding-oefening<\/strong>. We wilden een karakter cre\u00ebren dat echt leeft<\/strong>. Een figuur die niet alleen visueel aanspreekt, maar ook een houding heeft. Met als doel om expressie, energie en authenticiteit uit te dragen. <\/p>\n

De eerste schetsen waren ruw en speels. Laag na laag groeide onze gorilla van anonieme schetsen tot een echt 3D-icoon. Met zijn grote ogen, zachte blik en kleurrijke details is hij nu de visuele vertaling van onze \u201cDare to live the sweet life\u201d-filosofie. Een hele evolutie \u2764\ufe0f[\/vc_column_text][\/vc_column_inner][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” flex_gap_desktop=”10px” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/2″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text css=”” text_direction=”default”]\n

Het gezicht van #DareToLiveTheSweetLife<\/h1>\n[\/vc_column_text][vc_column_text css=”” text_direction=”default”]Onze gorilla is meer dan gewoon \u2018leuk op een verpakking\u2019. Hij staat voor vrijheid, expressie en de moed om gewoon jezelf te zijn. Hij is een speelse reminder dat het leven niet zwart-wit is, maar pastelroze, hemelsblauw en citroengeel. Dat je mag spelen, experimenteren en genieten. Hij is jouw metgezel in #DareToLiveTheSweetLife. Want uiteindelijk is dat waar het om draait: het leven net iets leuker maken. Soms met een snoepje. Soms gewoon door unapologetically jezelf te zijn. <\/p>\n

\ud83d\udcf8 Spot hem, tag hem, deel hem<\/h3>\n

Vanaf nu is onze gorilla jouw reminder dat het leven veel leuker is met wat extra kleur en plezier. Zie je hem ergens opduiken? Tag ons op social media via #DareToLiveTheSweetLife en wie weet verschijnt jouw content binnenkort op onze socials! \ud83d\ude0f[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row type=”full_width_content” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” bg_image=”1830″ bg_image_phone=”1826″ bg_image_type=”default” bg_position=”center top” background_image_loading=”default” bg_repeat=”no-repeat” scene_position=”center” bottom_margin=”-220px” bottom_margin_tablet=”-120px” bottom_margin_phone=”0px” translate_y=”-220px” translate_y_tablet=”-120px” translate_y_phone=”-83px” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” zindex=”1000″ row_position_desktop=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” id=”ufo” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” gradient_type=”default” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” flex_gap_desktop=”10px” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][divider line_type=”No Line” custom_height=”1000px” custom_height_phone=”300px”][\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"

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